- SEC Marketing Group announces the appointment of Steven Dolbey as Conversion Rate Optimization (CRO) Lead, effective May 25, 2026.
LEXINGTON, NC, June 30, 2026 – SEC Marketing Group is pleased to announce the addition of Steven Dolbey as the agency’s new Conversion Rate Optimization (CRO) Lead. Steven brings experience in user experience design, website strategy, search engine optimization, and conversion rate optimization, helping businesses create digital experiences that generate measurable growth.
With a background in web design and digital marketing, Steven combines creative problem-solving with data-driven strategy to improve how users interact with websites and ultimately convert visitors into customers. His experience spans UX design, SEO, CRO, content strategy, and website optimization, making him a valuable addition to SEC Marketing Group’s growing team.
Before joining SEC Marketing Group, Steven worked in digital marketing roles where he helped businesses improve website performance, strengthen their online visibility, and develop strategies focused on long-term growth. Throughout his career, he has remained passionate about creating user-first experiences that balance thoughtful design with measurable business results.
“In marketing, user experience is often about guiding decisions. The customer has a need and the business has a solution, but when a website is unclear about the offer, the value, or the next steps, people leave. By removing that friction and translating a company’s value into language their target audience understands, we capture more leads from existing traffic and improve the efficiency of our paid ad spend.”
As Conversion Rate Optimization Lead, Steven will focus on improving website performance through user experience enhancements, strategic testing, search engine optimization, landing page optimization, and data-driven decision making. His goal is to help clients maximize the value of every website visitor by turning more traffic into qualified leads and customers.
“Good marketing depends on good data, and good data comes from good tracking. It’s so much easier to scale when you know what’s working, where users get stuck, and where your business has an edge. I love being able to tell a client exactly which part of their content convinced a visitor to choose them, and with session replays, I can!”
In his new role, Steven will lead SEC Marketing Group’s conversion rate optimization efforts while collaborating with the agency’s SEO, web development, and content teams to create digital experiences that not only attract visitors but consistently convert them into customers.
The SEC Marketing Group team is excited to welcome Steven and looks forward to the expertise, innovation, and strategic perspective he brings to the organization. His passion for improving user experience and helping businesses grow reinforces SEC Marketing Group’s commitment to delivering digital marketing strategies that produce measurable results.
A fast-growing digital marketing agency based out of Lexington, NC, SEC Marketing Group offers search engine optimization, Google Ads management, Google Business Profile management, Social Media management, website development, business software development, content creation, and technical consulting services to law firms, home service businesses and realtors across North America. SEC Marketing Group gives back to the community by supporting animal and child welfare causes like Journey of a Cat’s Meow and Ebenezer Christian Children’s Home.
Media Contact
Sabrina Buckner
Administrator
SEC Marketing Group
732-526-2736
sabrina@secmarketing.group